Cookie Policy
ACTIV-AR WELLNESS PTY LTD
Last Updated: 08/11/2025 • Sydney, Australia
Contact: privacy@activ-ar.com.au
Summary
Cookies are small data files stored by your browser when you visit our site. They enable the site to remember your visit and preferences (for example, keeping you logged in, saving a shopping cart, or recalling language settings) and help us understand site usage. In short, cookies let us recognize your browser and improve your browsing experience.
Types of Cookies
Essential (strictly necessary) cookies
These are required for basic site functions, like security, page navigation, and remembering settings during your visit. They do not collect personal information and usually do not expire until you close the browser. Because they are vital for the site to work, they generally do not require explicit consent.
Analytical (performance) cookies
These track how visitors use the site (e.g. which pages are most popular, how long users stay, and whether pages generate errors). We use tools like Google Analytics to collect this anonymized usage data so we can improve the site’s functionality and content. Analytical cookies do not identify you personally but do count page views and sessions.
Advertising (marketing) cookies
These collect information about your browsing habits to deliver relevant advertisements on our site or third-party sites. For example, Google AdSense uses these cookies to show ads tailored to your interest. They can limit how often you see an ad and measure ad effectiveness. Social media tracking pixels (e.g. Meta/Facebook Pixel, LinkedIn Insight Tag, TikTok Pixel) also place cookies on your device to track which ads or posts you interacted with, allowing us to retarget relevant content and measure conversions. These cookies build profiles based on your visits to our site and others to personalize advertising.
Third-Party Technologies
We use several third-party services that set cookies or similar tracking technologies for analytics and advertising:
- Google Analytics: a web analytics service that uses cookies to collect information about how visitors use our site (e.g. pages visited, session duration). It assigns unique (anonymous) identifiers to devices to compile aggregate reports on traffic and user engagement.
- Google AdSense: Google’s advertising platform places cookies when serving ads on our site. These advertising cookies remember when you click or view ads, helping Google and partners serve you ads based on your interests and past browsing.
- Meta Pixel (Facebook/Instagram): This tracking code drops cookies that link your activity on our site to your Facebook/Instagram account. It enables us to understand which social media ads lead to conversions, build custom audiences, and retarget ads to people who visited our site.
- LinkedIn Insight Tag: A snippet of code from LinkedIn that uses cookies to measure conversions and build audiences for LinkedIn advertising. It logs when LinkedIn ad viewers take key actions on our site (e.g. sign-ups or purchases) so we can report the ROI of LinkedIn campaigns.
- TikTok Pixel: Similar to the above, this code places cookies to capture on-site user events (like “add to cart” or “page view”) and sends those engagement signals to TikTok. This helps us understand how TikTok ads drive traffic and conversions on our site.
Managing Your Preferences
You have control over your cookie preferences. You can give or withdraw consent for non-essential cookies at any time (for example, via any cookie banner or consent tool we provide). You can also configure your browser settings to manage cookies on your device. For instance, most browsers let you view and delete existing cookies, block third-party cookies, or refuse all cookies (though blocking cookies may affect site functionality).
For advertising cookies, each provider offers opt-out options. For example, Google allows you to disable personalized ads via its Ad Settings or Your Online Choices platform. Meta (Facebook/Instagram) and TikTok provide similar ad preference controls in your account settings. In summary, you can manage and withdraw consent through our cookie consent interface, your browser’s privacy settings, or the opt-out tools provided by each advertising platform.
Compliance
Our use of cookies and data collection is consistent with Australian privacy requirements. We comply with the Privacy Act 1988 and the Australian Privacy Principles, which call for transparency about data collection. We clearly disclose our cookie practices and obtain consent for non-essential tracking as required. By using our site, you agree to the use of cookies as described here and in our full Cookies Policy.